Facebook eyes sports for its next push in online events

A pay-per-view-like option for sports leagues wouldn’t be out of the question, apparently.

The next sports event you watch may be on Facebook.

The social network launched its paid online events product last summer, inviting some people running Facebook pages to use tools designed to create, promote, host and monetize virtual live events. Since launch, event hosts have received 100% of revenue from ticket sales through Facebook Pay. However, that is set to expire in August, after which Facebook may take a cut.

Facebook is reportedly targeting smaller leagues and sports events since the top sports leagues — such as the National Football League and National Basketball Association — are restricted by broadcast media rights. The social network sees potential for monetizing things outside of games, such as team practices or behind-the-scenes videos, Shaw told CNBC.

A Facebook spokesperson on Wednesday said the company’s paid online events feature is available to all publishers, and sports is one area where it’s being adopted.

Kevin Costner visits Field of Dreams ahead of real Yankees, White Sox game

If you build it, Major League Baseball will come. And so will Costner.

Kevin Costner starred in Field of Dreams in 1989.

Don’t expect any ghosts of former pro players to appear at the game. It will be a real game that counts in the regular season standings, and will air on the Fox network with a pregame show set to kick off at 3 p.m. PT.

The Field of Dreams is ready to host a real MLB game.

MLB built a temporary 8,000-seat ballpark at the Dyersville farm where the movie was filmed. The new field is located near the current tourist ballpark site and has a view of the surrounding cornfield. “We look forward to celebrating the movie’s enduring message of how baseball brings people together at this special cornfield in Iowa,” commissioner Rob Manfred told MLB.com when the game was announced in 2019.

Costner got in on the nostalgia with a visit to the field. MLB shared a video on Wednesday of the actor walking around on the grass and taking in the sights. “Wow. This is perfect. Every bit of it,” Costner said. “Felt so good to be back,” Costner tweeted when sharing a photo of himself playing catch.

MLB posted a scenic photo of corn, lights and a sign with the phrase “If you build it…” as it hyped up the game on social media on Thursday.

The New York Yankees team Twitter account shared a photo gallery of its own that shows off the verdant green field, stands and signage.

Fans have long made pilgrimages to the Iowa farm where the movie was set. This for-real MLB game will elevate the dream to an even higher level. Is this heaven? No, it’s Iowa.

Originally published Aug. 8, 11:24 a.m. PT.